Practical thinking written for people running a business — not other marketers.
For a lot of local businesses, the Google Business Profile is the first — and sometimes only — thing a potential customer sees. A complete, accurate, regularly updated profile can do more for local visibility than a brand-new website.
Falling engagement is not always a sign to post more. Sometimes it is a sign the content, the format, or the timing has drifted out of sync with what your audience actually wants to see.
The smoother a website project goes, the clearer the brief was at the start. A good brief covers what the site needs to do, who it is for, and a few examples of sites you like — and don't.
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